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Fabbrica di Pedavena was the main sponsor for Umbria Jazz Festival in Perugia. RedFarm followed the social activities during the festival and all the related ADV.


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After one month of social adv and campaign, the “Festa dell’Orzo” (beer fest) in Pedavena is gone! 42.000 people in 3 days; events, concerts, good food and, of course, good beer!

Follow the new social campaign for Pedavena with the hashtag #faccedapedavena

After a couple of week introducing the Pedavena’s faces and characters, we are now starting to promote the “Festa dell’Orzo” (Pedavena’s Beer Festival). Follow the new social campaign with the hashtag #faccedapedavena

The new social campaign I created, together with the creative agency RedFarm, for the beer company “Birrificio di Pedavena” has started! Based on the hashtag #faccedapoedavena, the campaign tells about the people around Pedavena’s world. A few interviews are already online and, starting next week, we’ll post more funny contents to promote their beer festival, Festa dell’Orzo! Stay tuned!

This is our last work with RedFarm and Take agencies: a TV spot for Domal, an italian brand of window frames. Nice shooting day in a very nice shooting atmoshpere!

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An article on Domusweb presents the design projects realized by our Politecnico students some years ago, when I was an assistant professor for the Interior Design Master Degree. Their thesis were integrated design projects on how to get L’Aquila back on track after the horrible earthquake that hit the city in 2009.


Here it is: the one shot video made for the Frisbee Temple in Milano. We wanted to show the place, its history and spirit. And I guess we made it! Please have a look and feel free to share!

Here it is the new spot web (produced by RedFarm Srl) for LILT – Lega Italiana per la Lotta contro i Tumori, together with Fastweb, to promote a 24h service of telephone availability for children with cancer and their families. Nice work for a very important cause. Please, feel free to share!