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Follow the new social campaign for Pedavena with the hashtag #faccedapedavena

After a couple of week introducing the Pedavena’s faces and characters, we are now starting to promote the “Festa dell’Orzo” (Pedavena’s Beer Festival). Follow the new social campaign with the hashtag #faccedapedavena

The new social campaign I created, together with the creative agency RedFarm, for the beer company “Birrificio di Pedavena” has started! Based on the hashtag #faccedapoedavena, the campaign tells about the people around Pedavena’s world. A few interviews are already online and, starting next week, we’ll post more funny contents to promote their beer festival, Festa dell’Orzo! Stay tuned!


This is our last work with RedFarm and Take agencies: a TV spot for Domal, an italian brand of window frames. Nice shooting day in a very nice shooting atmoshpere!

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An article on Domusweb presents the design projects realized by our Politecnico students some years ago, when I was an assistant professor for the Interior Design Master Degree. Their thesis were integrated design projects on how to get L’Aquila back on track after the horrible earthquake that hit the city in 2009.


Here it is: the one shot video made for the Frisbee Temple in Milano. We wanted to show the place, its history and spirit. And I guess we made it! Please have a look and feel free to share!

Here it is the new spot web (produced by RedFarm Srl) for LILT – Lega Italiana per la Lotta contro i Tumori, together with Fastweb, to promote a 24h service of telephone availability for children with cancer and their families. Nice work for a very important cause. Please, feel free to share!

For a Zooppa contest about “the art of making” in Milan, I realized two different videos.

“Dario, the artist who works as a mechanic” is about Dario Cerquoni, an old mechanic from Southern Italy who came to the city in the 70s and started his own activity after realizing how many cars there were! And now he has thousands of clients from all around Milan because of his expertise and because of his extraordinary creativity and fantasy.

“The long life of beautiful things” is about Mauro Bracciali and his Carrozzeria 900, a space in Via Padova where he collects, restore and sell design objects from the 30s to the 60s. Mauro speaks about the importance of design as cooperation, a process leading to great and quality objects that deserve to stay alive.


Together with Officina della Comunicazione, I am working for an important company that produces steam cleaners. A day in the steam!